Free advertising! What a great concept! If you can get free advertising you get all the benefits without any outlay of financial investment. Unfortunately will not cost you financially it will mean an investment of your time. As you will be investing time let’s look at some of the best methods of free advertising that are available to you online.

Free Classified Ads

Sites such as Craigslist offer free advertising and these types of sites are an excellent way to promote your business. If your products or service is appropriate you can freely advertise on Craigslist. However don’t forget that you will need to update these acts on a regular basis as most of them have a short expiry time meaning that you will need to regularly re-post them.

Post on Forums

Forums can be an excellent place for free advertising. Do a search for forums in a search engine using keywords that are relevant to your business. You can then use your forum posts to promote your business. However there are a couple of things to remember if you choose this method. Firstly when you first join the forum don’t start over promoting your website as a new member. Take some time to participate in the forum and established a presence people are far more likely to respect you and click on your links when you have established yourself as part of that online community. Secondly don’t make your ad too obvious. It’s important to build trust with the members of the forum so that they don’t feel that you are only there to promote your product or service. Again this does take time however an additional benefit of being a member of the forum is that you can keep up-to-date on the latest information on products and you also get to know the questions and needs of your niche.

Article Marketing

Article marketing is a way of establishing your expertise, and bringing targeted traffic to your website. Write good quality articles that are useful and informative on your niche subject matter. Do not advertise in the article itself. The place advertising is in the resource box which is at the bottom of your article. In the resource box you can place a little bit of information about you and your business and include one or two live links Back to your website. Once you have written your article submitted to article reprint directories and also to people in your target area will have newsletters or e-zines for them to use your article (with your resource box }in their newsletters. Marketing through articles gives you exposure to a much wider audience and also create some valuable non-reciprocal links back to your site that is increasing your search engine ranking.

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