Are you tired of stuffed up, formal and uninteresting business cards? Do not worry you are not alone. Business card printing today is moving beyond its formal and often boring foundations and moving on to better and more creative designs. It is only natural for color business cards to represent the energy of creativity and innovation of our age. If you want to adopt this kind of philosophy in your color business cards, below are a few tips that should shake the foundations of your business card printing for the better.

Using non-standard sizes

One of the many supposed immovable facts about business cards is its dimension. Look at most business cards today and you should discover that most follow supposed national and international conventions in business card dimensions. However, in today?s world, people can be quite flexible with this. In fact, most people do not even notice if a business card is using the right dimensions or not. So try and break the rules and use non-standard sizes and dimensions. If you choose a particularly different setting, people will notice your business cards among the rest.

Being loud and flashy

In the past, a full color business card that was loud and flashy was considered an amateur one. They said that only amateurs tried to be loud and flashy to compensate for their lack of experience. One thing that wasn?t thrown in with this argument though was that the loud and flashy business cards were often remembered because of their nature. In today?s world, being loud and flashy is the name of the game to be memorable. You have to be remembered by people and being loud and flashy with your business card designs is the quickest path. So let loose your imagination when it comes to business card designs.

Using unusual materials

While paper is still the most recommended material for use in most business cards, you should know that it is possible to change this and use other types. Materials like plastic, rubber, wood and metal are now being used by some businessmen as promotional business cards, trying to advertise their products. It is an unusual approach that is now slowly getting accepted.

Using unusual shapes

The standard rectangular shape of a business card can also be changed for a more interesting effect. With advances in cutting and printing, you can now have the most unique business card in your field by using different shapes and forms. From rectangular business cards, you can go for square ones, or circle ones to keep it interesting. You can even use shapes that look like your products for that extra advertising effect.

Printing more information

In terms of business card layouts, it was often believed that you only need to place your standard contact information. Today however, people are adding all sorts of other information in their custom business cards. Sometimes they add their favorite quotation. Others put in advertisements about their products. This adds more functions to the business card making it more than just for business networking.

So that is how you shake the foundations of traditional business card printing. These ideas are quite simple, but they should make your business cards quite unique and creative. You should definitely try doing them.

By: Lynne Saarte

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